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The Brand

 

Maison Jelovian, founded in 2024 by Angelika Jelovian in Montreal, Canada, is a celebration of heritage, minimalism, and effortless class. Inspired by her Armenian roots and her creative family, in whose honor the house was named. The brand blends timeless sophistication with a fresh, artistic edge, drawing on influences from nature, art and cinema. Each collection reflects the understated elegance, designed to evoke a sense of freedom, and to tell a story, empowering wearers to embrace themselves through clothing that feels effortless yet meaningful. Based in Montreal, but with a vision that transcends borders, Maison Jelovian is redefining what it means to dress with purpose, freedom, and elegance.